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Who should have a website?

A website is a marketing tool, a support tool, and an information tool. Any person or organization that uses direct mail, brochures, business cards, advertising, or newsletters to promote or support their organization probably needs a website. A website today is just as important as a business card and is a highly effective tool.

 

I don't sell anything, so what would I put on my website?

Most websites on the Internet today are not there to sell products. Websites are used to provide information to potential customers. Think of it this way: Anyone who is looking at your website is a warm lead because they took the time to read your website. Now that you have their attention, its time to heat that lead up. Websites provide answers and encourage customers to call. By the time the phone rings, they are ready to do business.

 

Will a website grow my business?

A bad website hurts business, a good website can bring outstanding results. There are two types of growth brought on by websites, active and passive. Active growth is when your site is a direct sales tool such as a shopping cart or a product brochure site. Passive growth is from growth caused by establishing a better experience for your existing customers. A professional site with answers to questions, access to support, etc., all help your customers to have a better experience. This makes customers happier. This leads to more referrals and better customer retention. Passive growth comes improving the customer experience.

 

My business is small, do I really need a website?

Not all companies want to support the entire world. Consider a small landscaping company. They would not want customers from all around the world. They have to turn down any calls outside of their target areas. The landscaping can greatly benefit from a website though. The sales process can be greatly enhanced by a website and customers can use the website to learn how to resolve dozens of common landscaping problems. This is both active and passive growth in action.

 

How do I maintain a website? I don't want to learn HTML.

There are several methods for maintaining a website and which tool is the best depends a lot on the specifics of your website. A consultant can help you determine which method is right for you.

 

How much does a website cost?

Websites range in prices depending on what you need. If you build your own, you will need to spend some money of authoring tools, books, etc. If you hire a consultant, you will get a better site and you will get it faster. The most common types of sites typically costs between $500 and $1,000. Sites with shopping carts, streaming media, or programming requirements will cost between $1,500 and $2,500 in most cases. Of course, it's a dangerous game for us to post prices here. You really need to call and we will discuss your particular needs and give you a price that fits your requirements.

 

Please contact us to discuss your particular needs. (click here)

 

 
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