Selling products on the Internet is so popular that it is difficult to find someone who has not shopped for something online. Some retailers have been so successful with their digital storefronts that they have closed their physical stores in favor of the huge international marketplace provided by the Internet.

I have no idea how this works. What do I do?

There are many choices to make and you will probably need some help through them. We can help you on an individual basis when you are ready to get started. We will be glad to help. (contact us)

What options do I have for my Digital Storefront?

There are three major choices for your store.

Online Auctions - Typically, this means eBay.com. With online auctions, you can be very successful with a variety of techniques. Several companies have chosen eBay.com as their primary method for selling. There is a learning curve with this method. We can help you determine if this strategy works for your business and how to succeed.

Portal Services - Yahoo.com, Amazon.com, and several other companies offer pre-built stores that setup quickly and inexpensively. The disadvantages include commissions on sales, slow support, less control over look and feel, and direct competition from other portal users.

Custom Storefront - While these are more expensive, they are also the most popular. You get a store where you control the look and feel of the site. Having total control over the shopping experience is very important.

We can help you through the choices so that you get the solution that best fits your needs.

How do I set my prices for online selling?

Most people assume that selling online requires the lowest prices in the entire country. That's just not true. People buy for a lot of different reason and price is just one of them. How you target your customers, what they value, what your products are, and how you bundle service and support are all important parts of the sales process. Many companies sell online for the same price as they do in their stores. Some offer small discounts online to promote business. The companies that sell on low-price alone will always be there, but they are not always a threat to your success.

How do I advertise my new Digital Storefront?

There are several options available and we need to discuss them as part of your total package. Options include:

• Search Engine Submittal
• Search Engine Advertising
• Banner Exchanges
• Direct Mail
• eMail campaigns
• Fax campaigns
• Site Name on your business cards
• Unique web site features encouraging existing customers to "surf"

I want a Digital Storefront! How do I get started?

Let us know and we'll help you through every step of the process. (contact us)